In a full blown local discussion on branding, Americans honk usa possible country brand: the old and forever young Dacia. The carthat saw Romanians through communism and is successfully transitingthe messed up roads of our local capitalism is the main subject ofa photo essay that was published in America’s Time Magazine underthe title „Dacia, the Romanian Car that Could”. The Americans tellthe story of Dacia, starting with the construction of the Uzina deAutoturisme Mioveni (Mioveni Automobile Plant), in 1966. „The firstmodel, the Dacia 1300, dates back to 1969 and still lives on todaywith its design that has gone unmodified for almost 35 years” theysay.
Dacia is not only the best known Romanian brand abroad, but itis also a brand Romanians are very attached to, as we can gatherfrom an IRES study sent to our newspaper yesterday, that shows thatas far as cars are concerned, Romanians are loyal and consistent.According to the study conducted in 2009-2010, 41% of Romaniannationals continue to prefer driving a Dacia.
â€¢ Very far behind ournational brand is the German Volkswagen brand, which only 9% ofRomanians purchase. Ford, the new brand manufactured in the Oltregion of Romania, didn’t do much better before starting massproduction, being present in only 7% of the country’s garages.After Ford, our fellow Romanians prefer the following brands: Opel(6%), Renault and Skoda (5% each), Daewoo, Mercedes and Audi (3%each), Peugeot and Hyundai (2% each), Fiat, Citroen, BMW,Chevrolet, Nissan, Seat and Volvo (1% each). Other brands,including sports cars and luxury brands, represent an overall 5% ofthe preferences and financial availabilities of Romanian driver’slicense holders.
My car’s a beauty queen
â€¢ If we analyze in detailwhat the favorite models are, we’re going to find out that theDacias most often seen on the roads are Logans and 1310s, both with29 percent, 1300 (19%), Super Nova (5%), 1400 and Solenza with 3%each and the 1410 (2%).
â€¢ If we’re talkingVolkswagen, the Golf leads with 36%, followed by the Passat (24%),Polo (6%), Bora (4%) and, last on the list, the Touran with3%.
â€¢ The Ford Mondeo is numberone for its brand, with 29%, followed by the Focus with 18% and theFiesta with 15%. These are then followed by the Transit, Sierra andEscort.
â€¢ Opel divides its marketshare between the Astra (51%), Vectra (16%) and Corsa (11%).
â€¢ And Renault’s models arejust a few percentage points away from each other, namely: Megane(23%), Symbol (21%) and Clio (20%).
Thousands of cars more than 30 years old still drive inRomania
When taking into discussion the age of cars still in use in ourcountry, the study shows that the largest percentage is that ofautomobiles 6-10 years old (27%). Number two is automobiles between3 and 5 years old (24%), and third place goes to those between 11and 15 years old (12%). Cars less than two years old representanother 10 percent, and those older than 30, 5 percent.