The top three most appreciated brands on Facebook in Brazil are GuaranÃ¡ Antarctica, a local soft-drink with over 14,8 million local fans, Coca-Cola, with 14,4 million fans and Skol, with 12,5 million likes from Brazilian users.
Over 19 percent of Coca-Cola”s Facebook fans are from Brazil. The British singer Adele is the most popular non-Brazilian celebrity among Brazilian Facebook users.
The most appreciated political figure in Brazil is American president Barack Obama, with more than half a million „Likes”.
In terms of sports, the most popular Facebook pages in Brazil are related to football. Brazilian footballer Neymar Jr., who plays for La Liga club FC Barcelona as well as the national team, has the most appreciated official Facebook fan page. More than 4.2 Brazilian fans like him. They account for almost 30 percent of all Facebook users who subscribed to his newsfeed.
The second and the third position in the sports section are being held by English football team Corinthians and Brazilian team Flamengo, respectively.
Portuguese footballer Cristiano Ronaldo is also popular amongst Brazilian Facebook users. More than 5 percent of his fans are from the South American country.
Facebook has over 1.15 billion monthly active users as of June 2013. Almost 79 million are from Brazil.
Youngster represent more than a half of them. Over 30% of active users are between the ages of 18 and 24, while another 28 percent are aged 25 to 34.
Kids between the ages of 13 and 15 represent 7% of all Facebook users, a similar percent being aged 45 to 54.